Case Studies

Global hiring doesn’t fail at one question. It fails at endless unknowns.

International compliance is complex, and uncertainty stalls global hiring.

I introduced a real-time AI system that answered cost and compliance questions instantly - building trust early in the sales funnel.

View case study

Chat-to-MQLs

MQL-to-opps

44%

Global hiring doesn’t fail at one question. It fails at endless unknowns.

International compliance is complex, and uncertainty stalls global hiring.

I introduced a real-time AI system that answered cost and compliance questions instantly - building trust early in the sales funnel.

View case study

Chat-to-MQLs

MQL-to-opps

44%

Global hiring doesn’t fail at one question. It fails at endless unknowns.

International compliance is complex, and uncertainty stalls global hiring.

I introduced a real-time AI system that answered cost and compliance questions instantly - building trust early in the sales funnel.

View case study

Chat-to-MQLs

MQL-to-opps

44%

Hiring someone should feel decisive. Benefits made it overwhelming.

Benefits selection added irreversible complexity at the worst possible moment.

I narrowed scope and shipped a focused 0→1 self-serve system that simplified decisions without increasing cognitive load.

View case study

Recurring Revenue

$5.56M

Manual Process

92%

Hiring someone should feel decisive. Benefits made it overwhelming.

Benefits selection added irreversible complexity at the worst possible moment.

I narrowed scope and shipped a focused 0→1 self-serve system that simplified decisions without increasing cognitive load.

View case study

Recurring Revenue

$5.5M

Manual Process

92%

Hiring someone should feel decisive. Benefits made it overwhelming.

Benefits selection added irreversible complexity at the worst possible moment.

I narrowed scope and shipped a focused 0→1 self-serve system that simplified decisions without increasing cognitive load.

View case study

Recurring Revenue

$5.56M

Manual Process

92%

Users wanted new sounds. Finding them felt like work.

Discovery was fragmented, and adding new sounds required effort - growth plateaued.

I redesigned exploration into a product-led loop that let users preview, adopt, and deploy instantly.

View case study

Engagement

40%

Time to add sounds

Users wanted new sounds. Finding them felt like work.

Discovery was fragmented, and adding new sounds required effort - growth plateaued.

I redesigned exploration into a product-led loop that let users preview, adopt, and deploy instantly.

View case study

Engagement

40%

Time to add

Users wanted new sounds. Finding them felt like work.

Discovery was fragmented, and adding new sounds required effort - growth plateaued.

I redesigned exploration into a product-led loop that let users preview, adopt, and deploy instantly.

View case study

Engagement

40%

Time to add sounds

I shape products from

0→1

where clarity matters most.

I bring

Product Strategy

to decisions early so teams move

with alignment.

Through

Design Leadership

I support

progress in moments of uncertainty

and build on trust first

enabling

Trust-Led Growth

over time.

I shape products from

0→1

where clarity matters most.

I bring

Product Strategy

to decisions early so teams move

with alignment.

Through

Design Leadership

I support

progress in moments of uncertainty

and build on trust first

enabling

Trust-Led Growth

over time.

I shape products from

0→1

where clarity matters most.

I bring

Product Strategy

to decisions early so teams move

with alignment.

Through

Design Leadership

I support

progress in moments of uncertainty

and build on trust first

enabling

Trust-Led Growth

over time.

"You will be hard-pressed to find any other designer with her relentless drive to push the product and the design strategy forward."

- Design Manager

"Richelle is the 10x designer companies look for. An A+ player and an even better teammate and team leader."

- Project Manager

"She's the genuine article -an amazing designer and go-getter, handling high-pressure times with steadfast dedication"

- Direct Report

"You will be hard-pressed to find any other designer with her relentless drive to push the product and the design strategy forward."

- Design Manager

"Richelle is the 10x designer companies look for. An A+ player and an even better teammate and team leader."

- Project Manager

"She's the genuine article -an amazing designer and go-getter, handling high-pressure times with steadfast dedication"

- Direct Report

"You will be hard-pressed to find any other designer with her relentless drive to push the product and the design strategy forward."

- Design Manager

"Richelle is the 10x designer companies look for. An A+ player and an even better teammate and team leader."

- Project Manager

"She's the genuine article -an amazing designer and go-getter, handling high-pressure times with steadfast dedication"

- Direct Report