Hey there! I'm Richelle
Hey there!
I'm Richelle
I'm a lifelong learner by nature — my hobby is collecting hobbies. 3D printing, gel-x, hair coloring, painting, bullet journaling, tattooing, working on cars, chasing down new places to explore: different domains, same instinct, sit with something unfamiliar until it clicks. That's the same muscle that's let me walk into three companies in a row as the sole designer and figure out the system fast enough to own it. I like being new at things. I just don't stay new for long.
Experience
2025 - Present
2025 - Present
Senior Product Designer
Senior Product Designer
Health and nutrition platform matching users to meal recommendations from local restaurant partners based on a personalized nutrient plan. Here I am the sole designer. I've built consumer onboarding, the schedule-ahead-and-save flow, settings, and the full notifications system from scratch; completely overhauled restaurant partner onboarding and profile pages. Nothing here has shipped yet.
Health and nutrition platform matching users to meal recommendations from local restaurant partners based on a personalized nutrient plan. Here I am the sole designer. I've built consumer onboarding, the schedule-ahead-and-save flow, settings, and the full notifications system from scratch; completely overhauled restaurant partner onboarding and profile pages. Nothing here has shipped yet.
2023 - 2025
2023 - 2025
Senior Product Designer
Senior Product Designer
Global Employer of Record platform operating in regulated international markets. Sole designer on both major initiatives: replaced a dead-end rule-based chatbot with a conversational AI assistant (5.6x lift in chat-to-MQL conversion), and took over a stalled benefits platform, re-scoping it into a curated model that drove $5.56M incremental ARR.
Global Employer of Record platform operating in regulated international markets. Sole designer on both major initiatives: replaced a dead-end rule-based chatbot with a conversational AI assistant (5.6x lift in chat-to-MQL conversion), and took over a stalled benefits platform, re-scoping it into a curated model that drove $5.56M incremental ARR.
2021 - 2023
2021 - 2023
Lead Product Designer
Lead Product Designer
The world's largest soundboard platform for streamers. Sole designer from near day one — rebuilt discovery and onboarding (12s to 2s time-to-add-sound, doubled installs, tripled activation), improved retention 50%, and built the foundational design system as the team scaled.
The world's largest soundboard platform for streamers. Sole designer from near day one — rebuilt discovery and onboarding (12s to 2s time-to-add-sound, doubled installs, tripled activation), improved retention 50%, and built the foundational design system as the team scaled.
2020 - 2021
2020 - 2021
Design Manager
Design Manager
Marketing agency serving dental practices — clients hired DentalQore to build and run their websites and marketing. Promoted three times in one year to Design Manager, leading a team of 8 delivering 30+ brand identities and web experiences; main decision-maker on hires for her team.
Marketing agency serving dental practices — clients hired DentalQore to build and run their websites and marketing. Promoted three times in one year to Design Manager, leading a team of 8 delivering 30+ brand identities and web experiences; main decision-maker on hires for her team.
What I Do
I help teams decide what to build, why it matters, and how it scales.
Design Systems
Scalable Components
Documentation
Governance
Tokens
Design Systems
Scalable Components
Governance
Mobile Design
IOS
Android
Web
Ionic
Mobile Design
IOS
Android
Ionic
Research & Insight
User Interviews
Testing
Synthesis
Insight Translation
Research & Insight
User Interviews
Testing
Synthesis
Collaboration Workshops
War Rooms
Stakeholder Alignment
Decision Mapping
Collaboration Workshops
Stakeholder Alignment
Decision Mapping
Product Direction
Opportunity Framing
Alignment
Prioritization
Roadmapping
Product Direction
Opportunity Framing
Alignment
Prioritization
Skills
Product Strategy
Product Strategy
Opportunity Framing
Opportunity Framing
Roadmapping
Roadmapping
Research & Synthesis
Research & Synthesis
Experiment Design
Experiment Design
Design Systems Architecture
Design Systems Architecture
Executive Communication
Executive Communication
Leadership
Leadership
AI Product Thinking
AI Product Thinking
Workshop Facilitation
Workshop Facilitation
Stakeholder Alignment
Stakeholder Alignment
Mentoring
Mentoring
Cross-Functional Leadership
Cross-Functional Leadership
+ More
+ More
+ More