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Senior Product Designer

When you understand the user deeply,
growth stops being luck.

When you understand the user deeply, growth stops being luck.

Schedule Interview

Get In Touch

Hiring someone should feel decisive. Benefits made it overwhelming.

Benefits selection added irreversible complexity at the worst possible moment.

I narrowed scope and shipped a focused 0→1 self-serve system that simplified decisions without increasing cognitive load.

View case study

Recurring Revenue

$5.56M

Manual Process

92%

Hiring someone should feel decisive. Benefits made it overwhelming.

Benefits selection added irreversible complexity at the worst possible moment.

I narrowed scope and shipped a focused 0→1 self-serve system that simplified decisions without increasing cognitive load.

View case study

Recurring Revenue

$5.5M

Manual Process

92%

Hiring someone should feel decisive. Benefits made it overwhelming.

Benefits selection added irreversible complexity at the worst possible moment.

I narrowed scope and shipped a focused 0→1 self-serve system that simplified decisions without increasing cognitive load.

View case study

Recurring
Revenue

$5.5M

Manual
Process

92%

Global hiring doesn’t fail at one question. It fails at endless unknowns.

International compliance is complex, and uncertainty stalls global hiring.

I introduced a real-time AI system that answered cost and compliance questions instantly - building trust early in the sales funnel.

View case study

Chat-to-MQLs

MQL-to-opps

44%

Global hiring doesn’t fail at one question. It fails at endless unknowns.

International compliance is complex, and uncertainty stalls global hiring.

I introduced a real-time AI system that answered cost and compliance questions instantly - building trust early in the sales funnel.

View case study

Chat-to-MQLs

MQL-to-opps

44%

Global hiring doesn’t fail at one question. It fails at endless unknowns.

International compliance is complex, and uncertainty stalls global hiring.

I introduced a real-time AI system that answered cost and compliance questions instantly - building trust early in the sales funnel.

View case study

Chat-to-MQLs

MQL-to-opps

44%

Users wanted new sounds. Finding them felt like work.

Discovery was fragmented, and adding new sounds required effort - growth plateaued.

I redesigned exploration into a product-led loop that let users preview, adopt, and deploy instantly.

View case study

Engagement

40%

Time to add sounds

Users wanted new sounds. Finding them felt like work.

Discovery was fragmented, and adding new sounds required effort - growth plateaued.

I redesigned exploration into a product-led loop that let users preview, adopt, and deploy instantly.

View case study

Engagement

40%

Time to add

Users wanted new sounds. Finding them felt like work.

Discovery was fragmented, and adding new sounds required effort - growth plateaued.

I redesigned exploration into a product-led loop that let users preview, adopt, and deploy instantly.

View case study

Engagement

40%

Time to add

I shape products from

0→1

where clarity matters most.

I bring

Product Strategy

to decisions early so teams move

with alignment.

Through

Design Leadership

I support

progress in moments of uncertainty

and build on trust first

enabling

Trust-Led Growth

over time.

I shape products from

0→1

where clarity matters most.

I bring

Product Strategy

to decisions early so teams move

with alignment.

Through

Design Leadership

I support

progress in moments of uncertainty

and build on trust first

enabling

Trust-Led Growth

over time.

I shape products from

0→1

where clarity matters most.

I bring

Product Strategy

to decisions early so teams move

with alignment.

Through

Design Leadership

I support

progress in moments of uncertainty

and build on trust first

enabling

Trust-Led Growth

over time.

"You will be hard-pressed to find any other designer with her relentless drive to push the product and the design strategy forward."

- Design Manager

"Richelle is the 10x designer companies look for. An A+ player and an even better teammate and team leader."

- Project Manager

"She's the genuine article -an amazing designer and go-getter, handling high-pressure times with steadfast dedication"

- Direct Report

"You will be hard-pressed to find any other designer with her relentless drive to push the product and the design strategy forward."

- Design Manager

"Richelle is the 10x designer companies look for. An A+ player and an even better teammate and team leader."

- Project Manager

"She's the genuine article -an amazing designer and go-getter, handling high-pressure times with steadfast dedication"

- Direct Report

"You will be hard-pressed to find any other designer with her relentless drive to push the product and the design strategy forward."

- Design Manager

"Richelle is the 10x designer companies look for. An A+ player and an even better teammate and team leader."

- Project Manager

"She's the genuine article -an amazing designer and go-getter, handling high-pressure times with steadfast dedication"

- Direct Report

What I Do

I help teams decide what to build, why it matters, and how it scales.

Design Systems

Scalable Components

Documentation

Governance

Tokens

Research & Insight

User Interviews

Testing

Synthesis

Insight Translation

Collaboration Workshops

War Rooms

Stakeholder Alignment

Decision Mapping

Product Direction

Opportunity Framing

Alignment

Prioritization

Roadmapping

What I Do

I help teams decide what to build, why it matters, and how it scales.

Design Systems

Scalable Components

Governance

Research & Insight

User Interviews

Testing

Synthesis

Collaboration Workshops

Stakeholder Alignment

Decision Mapping

Product Direction

Opportunity Framing

Alignment

Prioritization

What I Do

I help teams decide what to build, why it matters, and how it scales.

Design Systems

Scalable Components

Documentation

Governance

Tokens

Research & Insight

User Interviews

Testing

Synthesis

Insight Translation

Collaboration Workshops

War Rooms

Stakeholder Alignment

Decision Mapping

Product Direction

Opportunity Framing

Alignment

Prioritization

Roadmapping

Skills

Product Strategy

Opportunity Framing

Roadmapping

Research & Synthesis

Experiment Design

Design Systems Architecture

Executive Communication

Leadership

AI Product Thinking

Workshop Facilitation

Stakeholder Alignment

Mentoring

Cross-Functional Leadership

+ More

Experience

Senior Product Designer (Start up)

Youtopia

3 Months

Senior Product Designer

Pebl

2023 - 2025

Lead Product Designer (Start up)

Blerp

2021 -2023

Design Manager

DentalQore

2020-2021

Frequently Asked Questions

How do you work with product managers?

Can you move fast in early-stage environments?

How do you approach ambiguous problems?

How do you work with product managers?

Can you move fast in early-stage environments?

How do you approach ambiguous problems?

How do you work with product managers?

Can you move fast in early-stage environments?

How do you approach ambiguous problems?