Hi, I'm Richelle

Hi, I'm Richelle

Building long-term product strategies through phased design—always anchored in user needs.

Growth Mindset

Growth Mindset

Colorado

5+ yrs exp working remote

Colorado

5+ yrs exp working remote

About

About

Skills

Skills

UX/UI

Self Starter

AI

Design Systems

Go Getter

Research

Experience

Experience

Velocity Global AKA Pebl

Senior UX Designer

2023 - Current

I co-owned a design system for 100+ developers, streamlined workflows, and introduced AI-driven personalization and automation to enhance user experience and scalability. Played a key role in rebrand.

I co-owned a design system for 100+ developers, streamlined workflows, and introduced AI-driven personalization and automation to enhance user experience and scalability. Played a key role in rebrand.

Blerp Inc.

Blerp Inc.

Product Designer

2021 - 2023

At Blerp, I led a full product redesign, doubling installation rates, tripling activation rates, and increasing revenue by 151% through user-centered design and strategic UX improvements.

At Blerp, I led a full product redesign, doubling installation rates, tripling activation rates, and increasing revenue by 151% through user-centered design and strategic UX improvements.

Interested in work-life balance

Colorado USA

B2B SMB to Enterprise

No ego, bring on the feedback!

Failure = Learning

6x Award Winner

AI Designer

AI Designer

Projects

Projects

Let's talk

Let's talk