Designing AI for trust, not magic. I led the design of Alfie, a compliance Q&A assistant that boosted lead quality — driving a 5.6x increase in chat-to-MQLs and 44% more MQL-to-opps in under one quarter.

Making benefits easy in complex markets. I launched VG’s first benefits flow, reaching 100% adoption in Canada/Mexico, 86% in Egypt, and supporting $2.06M MRR at 74% margin.

Turning a security risk into a scalable system. The MVP reduced security risks, fixed billing contact access issues, and clarified role assignments, while the long-term vision introduced annual reviews and custom roles.